Case study · Fintech
Bank switching bonuses, made easy.
UK banks pay you to switch, if you have enough direct debits. DebitNow takes customers from curious to qualifying in one visit.
- Website + payments
- Direct debits
- typical switching bonus
- £100+typical switching bonus
- visit from curious to signed up
- 1visit from curious to signed up
The opportunity
Banks give away cash. Most people don't bother.
Switching bonuses need two or three active direct debits. Setting them up is tedious, so the bonus goes unclaimed. DebitNow removes that step for a small fee.

What we built
The guide
A plain-English walkthrough of switching bonuses and the direct debits banks require.
Direct debits on the page
Sign-up and payment happen right there (via Stripe). Read, understand, pay.
Multi-direct-debit flow
After one direct debit, customers move straight on to the next, so they hit the bank's threshold.
A direct line
A simple way for customers to reach the owner. No chatbot, no ticket system.
Why it works
Simple by design, not by accident.
One job, done well
No bells and whistles. Just a clear explanation and a smooth payment.
Pay in the same visit
Payment sits inside the page, so nobody gets lost at checkout.
Honest maths
The site makes the value obvious, so the right customers say yes.
Get in touch
Tell us what you need.
WhatsApp, call or book a time, or send us a few details and John will call you back within 1–2 business days.
Book a 30-minute call
- Email hello@alur.uk
- Call 07741 526953
- UK-wide, and happy to meet in person around Manchester.