Bank switching bonuses
made embarrassingly easy.
UK banks hand out cash just for switching accounts. The catch is the direct debit criteria. DebitNow removes that friction entirely, a focused, guide-driven website that takes customers from curiosity to qualifying in a single session.
£100+
typical bank switching bonus
Guide
driven conversion flow
Stripe
direct debit embeds
The opportunity
Banks are giving
away cash. Most people
don't bother.
UK banks regularly offer cash bonuses, sometimes over £200, to customers who switch their current account. The barrier is always the same: you need a set number of active direct debits before the bank will pay out. Two or three, depending on the offer.
Most people abandon the process here. Setting up new direct debits is tedious. It feels complicated. The bonus sits unclaimed.
DebitNow exists to solve exactly that. A small direct debit fee, paid through the site, that counts towards the switching criteria, putting the much larger bank bonus within reach.
How the math works
The site makes the calculation obvious. Customers who understand the value convert. Those who don't, probably weren't going to.
What was built
Simple by design.
Not by accident.
DebitNow didn't need seven integrations and a custom CRM. It needed a clear explanation, a frictionless payment flow, and nothing in the way. That's what was built.
The guide
A clear, plain-English walkthrough of how UK bank switching bonuses work, what direct debit criteria banks actually require, and exactly how to maximise the cash reward. Written to inform, not to confuse.
Stripe direct debit embeds
Payments handled entirely via Stripe, with embedded links directly in the page. No redirecting to third-party checkouts. No friction. A customer reads the guide, understands the value, and pays in the same session.
Multi-direct debit redirect flow
After completing one direct debit, customers are automatically redirected to take on additional ones, hitting the threshold most banks require (typically two or three active DDs). The flow makes it impossible to stop at one by accident.
Contact and owner communication
Simple, clean contact system for customers to reach the site owner directly, for questions about switching, payment queries, or anything else. No chatbot. No ticket system. Just a direct line.
The point
“Not every problem needs a complex solution. Sometimes the right website is a focused one, where the visitor reads, understands, and acts. That's harder to build than it looks.”
DebitNow is proof that a well-structured, honest website with a clean payment flow can be a complete business in itself. No bloat. No unnecessary features. Just the right information and a clear path to action.
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