Terms & Conditions

These Terms and Conditions ("Terms") govern the website design, build and management services and the bespoke software development provided by Alur AI ("we", "us", "our"), based in Manchester, England, to you ("you", "your", the "client") anywhere in the United Kingdom.

By booking a call, completing onboarding, signing up online through our website, or instructing us to begin work, you agree to be bound by these Terms. If you do not agree to them, please do not proceed with onboarding or sign-up.

Where you are a business (including a sole trader acting for the purposes of your trade), this agreement is a business-to-business contract. Where you are entering into this agreement as an individual consumer, wholly or mainly outside your trade, business, craft or profession, the additional statutory rights set out in clause 8 apply to you and nothing in these Terms limits them.

Signing up online through our website is for business customers only. When you sign up online you confirm that you are buying for your business. If you are buying as a consumer, please book a call with us instead.

We offer three services. Current prices are shown on our Pricing page and confirmed in writing before any work starts:

• Website build: a one-off fee to design and build your bespoke website, from £499.
• Managed website plan: £69 a month, with a 12-month minimum term (see clause 6). It covers hosting, your SSL certificate, security, backups, 99% uptime (your site is online at least 99% of the time) and up to 4 changes a month.
• Bespoke development: booking and ordering systems, web apps, tools for your team or customers, connecting third-party services, and other custom software, priced per project and quoted in writing after a call.

We may introduce new services or reasonably adjust what a plan includes, but we will not change the price of your existing plan without notice under clause 17.

No build fee until 12 November, £499 from 13 November. To qualify, you must contact us by 23:59 UK time on 12 November 2026 and complete sign-up by 30 November 2026.

If you sign up online through our website by 23:59 UK time on 12 November 2026, that sign-up counts as contacting us, and no build fee is charged. From 13 November until 30 November 2026, the offer applies only to businesses that contacted us by the deadline, using the code we give them.

The offer waives the website build fee only. The managed website plan at £69 a month, including its 12-month minimum term, applies as normal. These deadlines are fixed and will not be extended.

If you sign up online through our website, any build fee is taken when you sign up and we save your payment details. We will call you within 1–2 business days to hold your onboarding call, and your monthly billing starts on the day of that call. If the call has not taken place within 30 days of your sign-up (for example, because we could not reach you), your monthly billing starts on that 30th day instead. If you did not sign up online, your monthly billing starts when you complete onboarding. Either way, your build starts after your onboarding call with us. We design your site, then send it to you for review before anything goes live: nothing is published without your sign-off.

Until you confirm on your onboarding call that you want to go ahead, you can cancel at no cost: email hello@alur.uk and we will cancel your sign-up and refund anything you have paid us, including any monthly fee taken under the backstop above. Once you confirm on the call, the managed website plan and its minimum term (clause 6) apply.

Reasonable amendments during the design phase are included. Timelines depend on you providing content and feedback promptly; delays waiting on your content or approvals are not delays caused by us.

Your site goes live within 14 days of your onboarding call. If we miss that date and the delay is ours, not waiting on your content or approvals, your first month costs nothing.

This guarantee is a waiver of your first month's fee, not a cash refund, and applies once: it does not accumulate across missed dates or apply to delays caused by you (for example, outstanding content, feedback or approvals).

The build fee, and the price of any bespoke development, is payable as set out in your written quote or, if you sign up online, when you sign up. Monthly fees are billed in advance, by the payment method you provide at sign-up (card or Direct Debit), from your "start date": for online sign-ups, the day monthly billing starts under clause 4 (the day of your onboarding call, or at the latest 30 days after sign-up); otherwise, the date you complete onboarding. We are not VAT registered, so no VAT is added: the prices shown on our website are the prices you pay.

The managed website plan has a minimum term of 12 months from your start date. If you cancel before the minimum term ends, you must pay the monthly fees for the remaining months of that term. This includes cancelling during your first month once you have confirmed on your onboarding call and we have started your build: you remain liable for the full 12 months' fees. After the minimum term, you may cancel at any time by giving us 30 days' written notice (an email to hello@alur.uk is sufficient).

Your site stays live and your plan continues to run, and be billed, until your plan ends. On cancellation your domain and all content remain yours; we do not hold either hostage. Ownership of the website itself is governed by clause 9.

If a payment fails, we will try to contact you before suspending your hosting. We may suspend or terminate your plan, with notice where reasonably possible, for non-payment, breach of these Terms, or misuse of the services (for example, unlawful content or activity).

You may ask for a refund of the build fee within 14 days of paying, as long as we have not started your build. Your build starts after your onboarding call with us; once it has started, this refund no longer applies.

Monthly fees, including your first month's fee, are not refundable under this clause. Where the build fee was waived under the launch offer (clause 3), there is no build fee to refund.

To ask for a refund, email hello@alur.uk. We will refund you by the payment method you used. This clause is in addition to, and does not limit, your statutory rights under clause 8.

If you are buying for your business (including as a sole trader acting for your business), the statutory 14-day cancellation right described below does not apply to you. Instead, you can cancel at no cost before your onboarding call (clause 4), and you have the build fee refund in clause 7.

If you are entering into this agreement as a consumer, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 generally give you the right to cancel within 14 days of the contract being formed, without giving a reason.

By asking us to begin design work during that 14-day period, you are expressly requesting that we start before the cancellation period ends. If you then cancel within the 14 days, you may be required to pay for the proportion of the service already provided up to the point you told us you were cancelling. This clause does not affect any other statutory right you have as a consumer, including your rights under the Consumer Rights Act 2015 in relation to services carried out without reasonable care and skill.

Your domain and everything you give us or approve for your website, text, images and other content, are yours from day one. We never hold these to ransom.

The website we build, including its design files and source code, belongs to us, and we keep all intellectual property rights in it. While you are subscribed and your account is paid up, we give you a licence to use the website for your business.

Your licence ends when your plan ends. If you leave, we will help you move your domain and content to a provider of your choice.

Your domain name is not included in the build fee or the monthly fee. It is billed separately, and its price depends on the domain you choose; we confirm the price before we register it. We register and renew it on your behalf, billing each renewal, for as long as you are subscribed. Ownership sits with you throughout; if you cancel, we will transfer registrar management to you or a registrar of your choice on request.

Our services connect to third-party platforms where relevant to your project, including hosting and SSL providers, Stripe, Calendly, Google Analytics and Search Console, Mailchimp or Klaviyo, HubSpot or Zoho, and Make.com. We are not responsible for outages, errors, price changes or policy changes made by these third parties, though we will help you work around them where we reasonably can.

Where we provide SEO or marketing, we build on solid technical foundations and report honestly on progress. Search engine rankings and marketing results depend on factors outside our control, including competitors, algorithm changes and your market, and meaningful movement typically takes three to six months. We do not guarantee specific rankings, traffic, leads or sales.

You agree to give us accurate information, respond to requests for content and approval within a reasonable time, and keep your account and any third-party credentials you share with us secure.

You confirm that any content you provide is lawful, accurate, and does not infringe anyone else's intellectual property, privacy or other rights, and you agree not to use our services for any unlawful or unauthorised purpose.

We process personal data in accordance with UK GDPR and the Data Protection Act 2018. We only use the personal data you give us, or that your website collects on your behalf, to provide the services you have asked for. You are responsible for making sure any data you or your website collects from your own customers is collected and used lawfully.

Our privacy notice explains what personal data we collect, why we use it, who we share it with, how long we keep it and your rights.

We provide our services with reasonable care and skill and will put right anything that falls short. We are not liable for indirect or consequential losses, or for loss of profit, revenue or business opportunity, arising from your use of our services.

Subject to the paragraph below, our total liability to you in connection with these Terms is limited to the total fees you have paid us in the 12 months before the event giving rise to the claim.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded or limited. Nothing in these Terms affects your statutory rights.

We are not liable for delay or failure to perform our obligations caused by events outside our reasonable control, including outages at our hosting or infrastructure providers, natural disasters, or failures of third-party services we rely on to deliver your plan.

If something is not right, tell us first at hello@alur.uk or 07741 526953 and we will do our best to put it right quickly. We aim to acknowledge complaints within two working days.

We may update these Terms from time to time, for example to reflect changes to our services or the law. We will give existing clients at least 30 days' notice of any change that materially affects their plan before it takes effect. The version in force is always the one published on this page, dated below.

These Terms are governed by the law of England and Wales. Any dispute arising from them will be subject to the exclusive jurisdiction of the courts of England and Wales.

Alur AI, Manchester, Greater Manchester, United Kingdom.

Email: hello@alur.uk · Phone: 07741 526953