Terms & Conditions

These Terms and Conditions ("Terms") govern the design, build, hosting, care, SEO and marketing services provided by Alur AI ("we", "us", "our"), a website design and management company based in Manchester, England, to you ("you", "your", the "client") anywhere in the United Kingdom.

By booking a roadmap call, completing onboarding, or instructing us to begin work, you agree to be bound by these Terms. If you do not agree to them, please do not proceed with onboarding.

Where you are a business (including a sole trader acting for the purposes of your trade), this agreement is a business-to-business contract. Where you are entering into this agreement as an individual consumer, wholly or mainly outside your trade, business, craft or profession, the additional statutory rights set out in clause 7 apply to you and nothing in these Terms limits them.

The design and build of your custom website is provided free of charge on every plan. There is no build fee and no setup fee. You pay a single monthly plan that covers the services that keep your site live and, on higher plans, help it grow:

• Launch — hosting, care and everything needed to keep your site fast, secure and online, from £20 a month.
• Grow — everything in Launch, plus hands-on SEO and monthly reporting.
• Scale — everything in Grow, plus digital and social media marketing.

Current pricing, plan features and optional add-ons are set out on our Pricing page and form part of the plan you choose at onboarding. We may introduce new plans or add-ons, or reasonably adjust what a given plan includes, but we will not change the price of your existing plan without notice under clause 6.

Work begins once you complete onboarding, which starts your monthly billing. We design your site, then send it to you for review before anything goes live: nothing is published without your sign-off.

Reasonable amendments during the design phase are included. Timelines depend on you providing content and feedback promptly; delays waiting on your content or approvals are not delays caused by us.

Your site goes live within 14 days of your onboarding call. If we miss that date and the delay is ours, not waiting on your content or approvals, your first month costs nothing.

This guarantee is a waiver of your first month's fee, not a cash refund, and applies once: it does not accumulate across missed dates or apply to delays caused by you (for example, outstanding content, feedback or approvals).

Monthly fees are billed in advance from the date you complete onboarding, by the payment method you provide at sign-up. Prices shown on our website are the prices you pay; unless we state otherwise, they are inclusive of any applicable VAT.

Add-ons you select, whether at onboarding or later, are billed alongside your plan from the point they are activated. If a payment fails, we will try to contact you before suspending any paid add-on or, ultimately, your hosting.

Plans run for a minimum initial term of three months from the date you complete onboarding. After that, you may cancel at any time by giving us 30 days' written notice (an email to 07741 526953 or hello@alur.uk is sufficient).

Your site stays live and your plan continues to run, and be billed, until the notice period ends. On cancellation your domain and all content remain yours; we do not hold either hostage. Source code ownership on cancellation is governed by clause 8.

We may suspend or terminate your plan, with notice where reasonably possible, for non-payment, breach of these Terms, or misuse of the services (for example, unlawful content or activity).

If you are entering into this agreement as a consumer, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 generally give you the right to cancel within 14 days of the contract being formed, without giving a reason.

By asking us to begin design work during that 14-day period, you are expressly requesting that we start before the cancellation period ends. If you then cancel within the 14 days, you may be required to pay for the proportion of the service already provided up to the point you told us you were cancelling. This clause does not affect any other statutory right you have as a consumer, including your rights under the Consumer Rights Act 2015 in relation to services carried out without reasonable care and skill.

Your domain and everything you give us or approve for your website, text, images and other content, are yours from day one. We never hold these to ransom.

The source code we write for your site is different. We retain copyright in it for 12 months from your launch date. While you are subscribed, you are licensed to use that code for the operation of your website. You may buy full ownership outright at any time for a one-off fee equal to your monthly plan price multiplied by twelve. Otherwise, after 12 months of continuous subscription, full ownership of the source code transfers to you automatically, at no extra cost.

If you cancel before the source code has transferred to you (whether by reaching 12 months or by buyout), it remains our property. We will help you migrate your domain and content to a provider of your choice.

Where domain registration is included in your plan, we register and renew it on your behalf for as long as you are subscribed. Ownership sits with you throughout; if you cancel, we will transfer registrar management to you or a registrar of your choice on request.

Our services connect to third-party platforms where relevant to your plan or add-ons, including hosting and SSL providers, Stripe, Calendly, Google Analytics and Search Console, Mailchimp or Klaviyo, HubSpot or Zoho, and Make.com. We are not responsible for outages, errors, price changes or policy changes made by these third parties, though we will help you work around them where we reasonably can.

Where your plan includes SEO or marketing, we build on solid technical foundations and report honestly on progress. Search engine rankings and marketing results depend on factors outside our control, including competitors, algorithm changes and your market, and meaningful movement typically takes three to six months. We do not guarantee specific rankings, traffic, leads or sales.

You agree to give us accurate information, respond to requests for content and approval within a reasonable time, and keep your account and any third-party credentials you share with us secure.

You confirm that any content you provide is lawful, accurate, and does not infringe anyone else's intellectual property, privacy or other rights, and you agree not to use our services for any unlawful or unauthorised purpose.

We process personal data in accordance with UK GDPR and the Data Protection Act 2018. We only use the personal data you give us, or that your website collects on your behalf, to provide the services you have asked for. You are responsible for making sure any data you or your website collects from your own customers is collected and used lawfully.

We provide our services with reasonable care and skill and will put right anything that falls short. We are not liable for indirect or consequential losses, or for loss of profit, revenue or business opportunity, arising from your use of our services.

Subject to the paragraph below, our total liability to you in connection with these Terms is limited to the total fees you have paid us in the 12 months before the event giving rise to the claim.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded or limited. Nothing in these Terms affects your statutory rights.

We are not liable for delay or failure to perform our obligations caused by events outside our reasonable control, including outages at our hosting or infrastructure providers, natural disasters, or failures of third-party services we rely on to deliver your plan.

If something is not right, tell us first at hello@alur.uk or 07741 526953 and we will do our best to put it right quickly. We aim to acknowledge complaints within two working days.

We may update these Terms from time to time, for example to reflect changes to our services or the law. We will give existing clients at least 30 days' notice of any change that materially affects their plan before it takes effect. The version in force is always the one published on this page, dated below.

These Terms are governed by the law of England and Wales. Any dispute arising from them will be subject to the exclusive jurisdiction of the courts of England and Wales.

Alur AI, Manchester, Greater Manchester, United Kingdom.

Email: hello@alur.uk · Phone: 07741 526953